Your team: This role sits within The Sun Marketing team, part of the wider Sun Customer Revenue Team. Whilst physical newspapers are still a key part of our business, driving digital subscriptions and audiences will be the key to future success. The customer is at the heart of everything we do and we are committed to creating long term loyal customers through driving engagement, improving customer experience and creating enhanced products that meet our customers evolving needs.
Your role: Reporting into the CRM Manager, the CRM Executive will have creative flair, an eye for attention to detail and be a quick learner who is able to pivot in a fast paced environment. You will be a critical team member, owning and leading on multiple projects including our tier 1 promotions, targeting, reporting and optimisation of our BAU calendar.
Day to day you will:
- Responsible for interpreting briefs, understanding objectives and managing stakeholders to deliver output on time and accurately
- Responsible for coordinating small to medium campaigns (specifically Hols for £9.50, Superdays and Dream Team) including planning, asset briefing, stakeholder management and campaign build
- Monitor and report on email deliverability and investigate any deliverability issues if they arise
- Manage the weekly performance reporting to make data driven recommendations
- Implement testing plans on content, delivery and data
- Experience in using personalisation and dynamic targeting/content to increase conversion and engagement