The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.
The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your role: As an Ecommerce Writer, you will be responsible for producing engaging home and garden commerce content, ranging from in-depth reviews to trending news stories. You will be a brilliant writer with lots of creative ideas and knowledge from your chosen specialism, with some digital newsroom experience and a fundamental understanding of SEO and affiliates.
You will write our home and garden content for the Sun Shopping section, ensuring all copy follows our Ecommerce best practices while driving traffic and revenue. You will also contribute ideas to our strategic content plans for major events such as Black Friday and Christmas and take part in relevant training.
You will be brimming with suggestions on how to present shopping content in new and interesting ways, how to reach new audiences on social media and in newsletters and what trending categories we should be writing about next. You will also be able to support monetising content outside of the shopping section and collaborate with wider editorial teams when necessary.
Day to day you will:
- Create trending content based on daily SEO trends and what is selling/converting readers from affiliate data reports
- Manage and update existing evergreen content in your vertical
- Create content plans for new product categories and evergreen themes relevant to your vertical using data insights and SEO
- Help to create/commission/update standalone reviews by working closely with our Reviews Manager and using relevant SEO/revenue insights and guidelines
- Assist the Partnerships team with ad-hoc editorial tasks relevant to your vertical