The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.
The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your Team: Join The Sun brand at the cutting edge of its evolution. As we pivot towards a video-led strategy, we’re driving a bold transformation to create innovative, original video content that will redefine our future. This is a rare opportunity to be part of a historic brand shift into a dynamic multimedia landscape, using exclusive video to connect with new audiences and grow revenue streams.
Your Role: As Head of Video Distribution you will be responsible for ensuring maximum exposure of The Sun’s best in class Originals and News content across all platforms, including YouTube, Facebook and TikTok. You will help define the workflows between video and audience teams to ensure smooth delivery and distribution of video, as well as advise on best practice, report on success and share learnings.
Day to day you will:
- Implement workflows: Manage processes to ensure video and audience teams publish videos in a timely and efficient manner.
- Best Practice: Set clear guidelines on optimal packaging of video content from thumbnails to titles and ensure distribution teams meet those expectations.
- Forward Planning: Work closely with Commissioning Editors to forward plan, devise schedules and communicate distribution strategies to key stakeholders for Sun Originals and News video.
- Audience Engagement: Understand what captures attention in the fast-paced digital environment and recommend content that drives conversations, shares, and engagement across multiple channels.
- Platform Optimisation: Analyse data to ensure all video content is tailored for various platforms, optimising for different algorithms, audience behaviours, and content formats across YouTube, social media, and the website.
- Industry Awareness: Stay ahead of digital video trends in news, lifestyle, showbiz and sport, not afraid to suggest new ideas, formats and approaches to driving audience engagement.
- Traffic-Driven Strategy: Use data-driven insights to inform your distribution decisions, focusing on creating high-performing content optimised for page views and video plays across platforms such as YouTube, the website, and social media.
- Competitive Strategy: Continuously analyse competitors and market trends, using insights to refine The Sun's multi-platform approach, ensuring we maintain a competitive edge.