Marketing Manager

  • Job Reference: 00000283-1
  • Date Posted: 15 July 2022
  • Recruiter: The Old Vic
  • Website:
  • Location: London
  • Salary: On Application
  • Bonus/Benefits: £30,000 per annum
  • Sector: Sales & Marketing, Creative Arts
  • Job Type: Permanent, Full Time

Job Description

The Marketing Manager will report to the Deputy Head of Marketing and will work closely with the Chief Marketing Officer, Head of Marketing & Audience Development, Head of Communications, Deputy Head of Audience Development, Marketing Manager and the Marketing & Commercial team to lead the Marketing and audience development functions of The Old Vic.

The Marketing Manager will be responsible for:


  • To work with the Marketing & Commercial team on the implementation of all marketing activity
  • To devise creative, targeted and energetic marketing campaigns in order to build audiences and achieve box office and audience development targets
  • To monitor and track campaign activity and its impact on sales to maximise audience attendance and hit Box Office targets
  • To collaborate with the Marketing & Commercial team on the creation of all marketing collateral for productions
  • To assist the Deputy Head of Marketing on the production of season and production artwork including, but not limited to, the set-up of photoshoots
  • To liaise with the Production team regarding contractual terms relating to publicity materials.

Education & Community

  • To be the main point of contact in the Marketing & Commercial team for the Education & Community team
  • To devise creative, targeted and energetic marketing campaigns to promote all Education & Community projects in order to build audiences and achieve attendance targets
  • To be the main marketing contact for Take the Lead (split between the development and education & community teams).

General Duties

  • To provide the Box Office team with specific marketing information on each production giving sufficient knowledge to sell productions efficiently and informatively
  • To maintain a close working relationship with The Old Vic’s key external suppliers, in particular any marketing agencies, design agencies, press consultants, mailing houses, printers and photographers
  • To update and manage The Old Vic’s web CMS / purchase pathway as and when required
  • To provide marketing support and advice for all other areas of The Old Vic
  • To regularly attend all of The Old Vic’s productions and events
  • To represent The Old Vic at internal and external meetings, as required and feedback on any relevant topics
  • To keep abreast of developments in contemporary theatre and arts education practice
  • To undertake any other duties as required.

This is not an exhaustive list of duties and the Theatre's management may, at any time, allocate other tasks which are of a similar nature or level.

Person Specification

  • Proven experience at a managerial level in marketing, sales and in working with a press/PR team
  • Self-motivated
  • Able to manage concurrent projects to tight deadlines, with a calm approach under pressure
  • Knowledge of box office and ticketing systems with experience in reporting
  • Excellent written and verbal communication skills and confidence in a creative environment
  • Excellent planning and organisational skills
  • A strong visual flair and an exacting attention to detail
  • The ability to work collaboratively within small and large teams, managing multiple opinions
  • Proven experience of setting and managing budgets.

How to Apply

We understand that everyone is different and we want you to apply in whichever way you feel best shows your skills and experience. There are a range of ways that you can apply with us:

  • 1. Sending a short video file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you.
  • 2. Sending a short audio file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you.
  • 3. Completing our application form.
  • 4. Uploading your CV and covering letter, explaining why you are interested in the role and working at the Old Vic.

The Old Vic has made a commitment that all applicants with disabilities who meet the essential criteria for this job will be invited to interview. 

All appointments are made subject to satisfactory references and proof of eligibility to work in the UK.

The Process

The recruitment process for this role will be two stages:

  • 1st stage virtual conversation
  • 2nd stage virtual/in person conversation
  • You may be asked to complete a work based skills assessment or challenge

The closing date for this role is Wednesday 13 July 2022, 11.59pm. First conversations are likely to take place Wednesday 27 July 2022.

Equal Opportunities

We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We are particularly keen to receive applications from people of the global majority, LGBTQ+, neurodiverse and disabled candidates.

We may take positive action, in cases where candidates are equally qualified, to increase the employment of under-represented groups at The Old Vic.

In the event that we ask you to attend the theatre for a conversation and you are struggling financially, we may be able to reimburse you for any reasonable travel costs.