Work with content and campaigns colleagues to ensure that digital channels are used effectively to disseminate news, information and campaign material to residents, stakeholders, officers and staff
Produce rich media, images and infographics to support campaign content and other information produced by the department
Monitor the Constabulary and PCC social media channels (during office-hours), respond to simple enquiries and comments, and escalate reputational issues as necessary to the team leader
Evaluate the effectiveness of our digital communications channels and work with content colleagues to report on the impact of our work
Work with the Digital Communications Manager to implement the department’s digital improvement roadmap, supporting improvement across the website, intranet, social media channels and the Constabulary’s use of Alert
Provide advice and training to staff, PCs, PCSO and the Force’s media desk to disseminate good practice and encourage engagement through our use of social media
Participate in the Communication Department’s response to major incidents, proactively providing information through a variety of channels to keep people safe.
Attend meetings internally, and with communications staff of partner agencies and organisations, to develop communications plans to support our business priorities.
In addition, for Scale 6 officers:
Design, deliver and evaluate social media campaigns that reinforce and explain the Constabulary and PCC’s activities to the residents and stakeholders of Cheshire.
Design, deliver and evaluate rich media projects that reinforce and explain the Constabulary and PCC’s activities to the residents and stakeholders of Cheshire.
Design, deliver and evaluate the impact of training programmes developed for staff and officers to improve the use of social media by our frontline staff, improving the way the Constabulary communicates with residents and stakeholders
Directly advise senior managers on social media issues, using professional knowledge and experience to recommend appropriate approaches to take.
For the post holders level of responsibility ensure that all; arrangements, activities, equipment, supervision and staff health, welfare and training are complied with as fully detailed in the Health and Safety Policy.
It is the responsibility of all staff to promote equality, diversity and Human Rights in working practices including developing and maintaining positive working relationships, ensuring that colleagues are treated fairly, contributing to developing equality of opportunity in working practices and challenging inappropriate conduct. Staff should treat everyone with fairness and impartiality, whilst recognising differences in needs, perspectives, backgrounds and cultures.
Not withstanding the details in this job description, the job holder may be required to undertake other duties up to a level consistent with the principal responsibilities of the job.
Please attach your 500 word Supporting Statement to your application as a Word document. Do not enter this into the box provided in the application form.
Post has been identified as politically restricted.
Post holder must hold a full UK driving licence and have access to own vehicle for business use.
Qualified to level 5 of QCF or equivalent experience
Significant experience using social media and other digital channels to communicate with key audiences.
Some experience working with rich media (for instance video and sound packages like Adobe Premiere Pro), and other graphics packages (for instance, photoshop, illustrator) in the production of material to support campaigns.
Some experience using content management systems (preferably Umbraco and Sharepoint).
Some knowledge and experience of evaluating digital communications channel.
Some experience of email marketing campaigns (for use with Cheshire Alert).
Some experience training colleagues in the use of digital communications, primarily the effective use of social media.
Some experience working in a high profile, pressured communications environment.
In addition, for Scale 6 officers:
Significant experience working with rich media (for instance video and sound packages like Adobe Premiere Pro), and other graphics packages (for instance, photoshop, illustrator) in the production of material to support campaigns.
Significant experience using content management systems (preferably Umbraco and Sharepoint).
Significant knowledge and experience of evaluating digital communications channels.
Significant experience training colleagues in the use of digital communications, primarily the effective use of social media.
Self-confidence and belief in own professional knowledge and skills.
Skills and Knowledge
Resilience in the face of difficulties.
Flexibility in style and approach to ensure the best outcomes for Cheshire Constabulary.
Insight and empathy, to effectively manage relationships within and outside the organisation.
Highly developed verbal and written communication skills.
The ability to work effectively under pressure.
The ability to manage competing priorities to ensure successful delivery.
The ability to work collectively and collegiately with colleagues in the team to deliver outstanding communication services.
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